"We are beyond thrilled to leverage our strengths to help realize Alicia's vision, as it not only aligns with our mission to make the best of beauty accessible but infuses it with an even deeper dimension," e.l.f. Beauty Chairman and CEO, Tarang Amin shared in a press statement, obtained by Refinery29.

While we are not sure what products to expect from the new brand, we do know that the line is expected to launch in 2021. Keeping in mind that the 39-year-old beauty famously gave up make-up in 2016, we are quite positive the line will have a magnified focus on natural skincare.

"A culmination of Keys' personal skincare journey and her passion for bringing light into the world, this new lifestyle beauty brand will enable Alicia to further explore conversations about inner beauty, wellness and connection,” the press release explains. “The brand aims to bring new meaning to beauty by honoring ritual in our daily life and practicing intention in every action."