Despite challenges, Xzibit emphasizes the importance of representation and perseverance for Black entrepreneurs in the burgeoning cannabis market. 

In the world of hip-hop, Xzibit stands tall as a certified legend with a career spanning over three decades. From his early hits like "Paparazzi" to iconic collaborations with the likes of Dr. Dre and Eminem, Xzibit has solidified his status as one of rap's premier MCs. Beyond music, Xzibit has ventured into the cannabis industry, showcasing his entrepreneurial spirit with the launch of Xzibit West Coast Cannabis, a pioneering dispensary and delivery service in Bel-Air.

In a candid conversation with BET.com, Xzibit reflects on the challenges and triumphs of entering the cannabis market. He highlights the importance of representation for Black entrepreneurs, emphasizing the need to participate in an industry that has historically marginalized communities of color. For Xzibit, the opening of his dispensary symbolizes a significant milestone, not only for his brand but for emerging Black entrepreneurs seeking to carve out their space in the cannabis industry.

Despite the complexities of navigating California's stringent regulations, Xzibit remains committed to playing the long game. Drawing parallels to the end of prohibition, he emphasizes the importance of building a lasting brand rooted in authenticity and community. With a team of experienced partners by his side, Xzibit is poised to make waves in an industry ripe for innovation and inclusivity.

While making strides in the cannabis sector, Xzibit hasn't forgotten his roots in music. Currently touring with Ice Cube and gearing up for the release of his album "King Maker," Xzibit's passion for music remains as strong as ever. Reflecting on his journey as an artist, he expresses gratitude for the opportunity to share the stage with one of his childhood heroes and hints at the transformative nature of his forthcoming album.

With "King Maker," Xzibit aims to defy expectations and showcase his growth as both an artist and a human being. True to his character, he relishes being underestimated, believing that his new album will surprise and captivate audiences with its raw honesty and introspection. As he prepares to unveil his latest musical offering, Xzibit's unwavering dedication and relentless pursuit of excellence serve as a testament to his enduring legacy in hip-hop and beyond.