Fueled by her own struggles to find makeup suitable for deeper complexions, Williams brings forth a collection of over 90 versatile products designed to cater to diverse skin tones and lifestyles. 

Serena Williams, renowned for her dominance on the tennis court, is making waves in the beauty world with the launch of Wyn Beauty, a cosmetics line that reflects her personal journey and challenges. Drawing from her own experiences grappling with the limited options available for deeper complexions, Williams embarked on a six-year journey to create a makeup brand that caters to a diverse range of skin tones and addresses the unique needs of athletes.

In an interview with PEOPLE, Williams shared insights into the inspiration behind Wyn Beauty, revealing how her demanding schedule as a professional tennis player often left her with minimal time for post-match grooming. The frustration of finding suitable makeup options, especially when faced with time constraints before press conferences, propelled Williams to create a line that offers both performance and inclusivity.

The Wyn Beauty collection boasts over 90 products, ranging from skin tints to lipsticks, mascaras, and waterproof eyeliners, with prices starting at $18. Available for purchase on April 7 at ulta.com and wynbeauty.com, the brand aims to empower individuals to embrace their unique beauty and express themselves confidently.

Reflecting on her own struggles to find makeup matches while traveling two decades ago, Williams emphasized the importance of representation and inclusivity in the beauty industry. As a trailblazer in both sports and entrepreneurship, she recognized the need to fill the gap in the market and provide options for individuals with deeper complexions.

Wyn Beauty's commitment to diversity is evident not only in its product range but also in its branding, with packaging inspired by the iconic tennis ball green. Williams explained that the choice of color resonates with her tennis journey, serving as a reminder of her passion for the sport and her enduring love for tennis.

Despite facing challenges posed by the COVID-19 pandemic, Williams remained dedicated to bringing her vision to life, leveraging her retirement from professional tennis in September 2022 to focus on the development of Wyn Beauty. The result is a collection that reflects her unwavering determination, creativity, and commitment to excellence.

Among Williams' favorite products from the Wyn Beauty line are the lip and cheek tint dubbed "MVP: Most Valuable Pigment," the Hydrating Skin Tint with SPF 30 aptly named "Featuring You," and the Soft Matte Creamy Concealer named "Nothing to See," essential items that she never leaves home without.

With Wyn Beauty, Serena Williams not only expands her legacy beyond the tennis court but also sets a new standard for inclusivity and innovation in the beauty industry. As fans eagerly anticipate the launch of her cosmetics line, Williams continues to inspire individuals worldwide to embrace their uniqueness and pursue their passions with confidence.