Thunda.com touched the lives of South Africa's 18-34 year-olds by providing free, permission-based social photographic services in various social contexts, including bars, lounges, nightclubs, special events, and beaches across the country. The Thunda.com brand experience made the customer the center of attention, creating a powerful platform from which to engage an audience in brand activation and communication campaigns relevant to their social lives.

As a specialist direct marketing and media company, Thunda.com delivered relevant, integrated, measurable, and memorable communication solutions to its advertisers. The frequency of Thunda.com's shift activity, the audience-relevant photographic content acquired, the heavily trafficked website to which users were directed, and the respectability of Thunda.com as a trusted brand combined to provide advertisers with personal 1-to-1, face-to-face, peer-to-peer, print, mobile, and interactive web communication solutions.