The co-designed capsule line, named "This is Me...Now," coincides with the title of her upcoming album and draws inspiration from the star's personal style aesthetic and her transformative journey of self-reflection and self-acceptance.

In one of the campaign photos, the "If You Had My Love" singer looks stunning as she models a romantic nude lace lingerie set and robe combination with a jeweled harness from the brand while lounging on a sofa. In another shot, she wears a captivating sheer green ensemble that highlights her toned abs.

Jennifer Lopez embracing her body is a powerful sight, especially considering the intense scrutiny she faced over her curves in the past, as discussed in her Netflix documentary "Halftime," released in 2022. In the documentary, she stated, "I grew up around women with curves, so it was never something I was ashamed of." Earlier in the month, she credited her trainer, Tracey Anderson, for helping her regain her self-esteem. She expressed her gratitude to Tracy while presenting her with the Outstanding Achievement in Fitness award at the Daytime Beauty Awards, as reported by E! Online.

"I've been doing a lot of reflection lately, revisiting the past versions of myself to fully embrace the me of now," Lopez said during the event. "And I'm reminded of how much Tracy has inspired and encouraged me to celebrate every version of my body over the years and to continue to evolve as my own life and needs have changed."

She further explained, "I met Tracy right after I had my twins. I called her at a time when I was feeling insecure and uncertain, wondering if I would ever get back to how I was before—as most new moms do after giving birth."

"She came into my life," Lopez continued, "and helped me embrace the new me and realize that I could be stronger than I ever had been before."