For each Facebook page or Instagram account, businesses will be charged $21.99 (R415) per month. They also have the option to choose combined verification for both platforms, priced at $34.99 (R660) per month.

Please note that Rand conversions do not include VAT and currency conversion fees.

Meta initially introduced this feature for creators in March 2023, with subscription prices ranging from $11.99 (R226) per month for web users to $14.99 (R283) per month for Android and iOS users.

Similar to the verification for creators, Meta Verified for businesses offers several benefits, including a verification badge, expanded reach, and protection against impersonation.

It's important to highlight that there is no distinction regarding the verification badge, as both creators and businesses receive the same checkmark.

The company did not specify if impersonation protection differs for business customers.

Meta is enhancing the reach for verified businesses through two primary mechanisms—improved placement in search results and recommendations to users in their feeds.

Meta stated, "On Instagram and Facebook, subscribers will be prominently featured as a Meta Verified business, appearing at or near the top of search results and recommended as a verified business to follow in the feed."

Businesses must meet specific requirements to qualify for Meta Verification, including enabling two-factor authentication and maintaining a minimum level of activity on their pages.

The company did not disclose precise details but mentioned that more information would be revealed as the feature is rolled out.

Meta is also actively developing business verification for WhatsApp.

Meta mentioned, "WhatsApp business subscribers will enjoy additional premium features, including the ability to create a customized WhatsApp page that is easily discoverable via a web search, and multi-device support with chat assignment, allowing multiple employees to respond to customers."