The brand’s future lineup will include plug-in hybrid versions of its Aventador and Huracan supercars and a plug-in hybrid Urus SUV. Lamborghini plans to launch its first all-electric vehicle later this decade. The decision to embrace electrification was driven by tightening emissions regulations. The company aims to maintain high-performance standards while reducing its carbon footprint. The first plug-in hybrid model is expected to be released in late 2023.

Since Lamborghini buyers order their cars far in advance, the company will continue churning out gas-powered vehicles for some time. The decision to embrace electrification after decades defined by thunderous V12 engines ultimately came down to tightening emissions regulations around the world, Winkelmann told Insider in an interview earlier this year. The auto industry as a whole is in the midst of an expensive, messy transition to electric vehicles. That transformation creeping into the ultra-high-end segment, too, with Rolls-Royce recently unveiling its first electric car, the Spectre.

But just because Lamborghini is rethinking the way its cars are fueled, that doesn't mean it's going soft or losing touch with its roots. Winkelmann told Insider he is intent on giving Lamborghini buyers the adrenaline-pumping performance they expect — and more — while cutting the company's carbon footprint. The company's first plug-in hybrid (a type of vehicle with more electric-only range and a bigger battery than a traditional hybrid) is set to hit driveways and climate-controlled 12-car garages in late 2023. Thanks to a V12, three electric motors, and a small battery, the Revuelto supercar can produce just over 1,000 horsepower and hit 62 mph in 2.5 seconds, Lamborghini estimates.