Lori Harvey Stars in Cowgirl Inspired Good American Summer Denim Campaign

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The socialite and entrepreneur channeled her California equestrian roots for the size-inclusive denim brand.

Good American debuted its new Summer Denim Collection, and Lori Harvey is the campaign's star that captures the essence of a coastal cowgirl summer. The 26-year-old model looks stunning in the Western-inspired images styled by Zerina Akers. The Emmy-winning fashion designer has won a Primetime Creative Arts Emmy Award for Outstanding Costumes for a Variety, Nonfiction, or Reality Program for her work on Black Is King. The Good American shoot channels two of Harvey's passions, fashion and horses—she was formerly a competitive equestrian. "From must-have denim details to light washes for hot weather, each piece is tailored to embrace your every curve," Good American teased in an Instagram post on Monday. The company added several more posts, including one that read simply, "Saddle up!"


In one image, Harvey can be seen posing against a beautiful golden horse dressed in a white crop top and a pair of '90s-inspired white straight-leg jeans featuring exaggerated rip details down the front and a studded belt. Lori Harvey also models several Western hats, a strapless mini dress, a corset, and a jumpsuit, all available from Good American. Good American was launched by Khloé Kardashian and Emma Grede and features denim in sizes from XS-5XL and 00-24+, so that everyone can find their perfect fit.