Ashanti’s latest chapters of her career have demonstrated the importance of ownership. Her latest announcement falls in line with her game plan, as she becomes the first Black female artist to co-found a Web3 company. According to NewsOne, the singer is partnering with EQ Exchange, a woman-owned company that has a primary objective to ensure artists have ownership over their intellectual property and connect more directly with their target audiences.

A Web3 company is essentially the next level of the internet, where users have the chance to become shareholders of decentralized data. EQ Exchange shared their excitement via Twitter. Ashanti, 41, took to Instagram to express her excitement for the partnership. “I’m so ecstatic to be the First Black female Artist to be a partner and co owner of such an Amazing Web3 tech company as EQ Exchange. Focusing on music and NFT's, EQ is built on CELO, the world’s first carbon negative blockchain.” Last year, Ashanti revealed that she was in the process of recording her self-titled debut album, which turns twenty this year. The reason for re-recording the album is so she can gain complete control and ownership over the body of work. Ashanti and EQ Exchange also has a focus to bring a more personal experience to her fans, that involves music and gifts.