Common in South Africa is the singing of praises and turning the spotlight on widely known persons when they have passed on. Not many enjoy being celebrated when still walking among the living. More often than not it is left until the late hour, in reaction to news of the passing, to extol a person for their contribution, effort and or impact. Presented to positively change the narrative are the Whitley Neill Celebrate Parties.

A series of soirées celebrating talent, achievement through passion, patience, activation of goals, persistence, hard or smart work, and manoeuvring. The intention is to add to efforts directed at paying tribute to those that get, among other things, society entertained, talking, stimulated and reflecting on itself. First to be under the spotlight are personalities, performers, artists, and entertainers.

The Whitley Neill Celebrate Parties are scheduled to take place monthly at specific locations. “When the suggestion or a request was put to us to sponsor the Celebrate Parties we saw the sense in celebrating entertainers, personalities, performers and artists in life because many make a subtle or pronounced impact in many people’s lives. We thought we should start small and do per-invite only celebrations as a pilot.

However, the public is welcome to celebrate the person through social media postings and comments on our pages. Interested parties are also invited to suggest those that they feel should be celebrated, and an effort will be made to reach out to them. Because it was important to start, one or two individuals have been identified to kick-off the celebrations, they will be the first in line to be feted,” says Victor Selaelo Whitley Neill's marketing manager. Selaelo also says the effort is being made to turn into a special moment each one of the Whitley Neil Celebrate Party. Guests are to include the host's friends, colleagues and or family.

Fans may win an invite to get up-close and personal, mingle and celebrate with the host. The first Whitley Neill Celebrate Party is scheduled for 14 March 2020 at a location in Gauteng. The name of the celebrant will be announced in due course.