Speaking with Forbes about the company that could sell for as much as $2.4 billion, Master P and Davis explained their reason for potentially acquiring ownership. "I think Reebok is being undervalued,” said Davis. “I left Nike as a 22-year-old kid representing myself and made the jump to Reebok, which took a chance on me as a creative and as an athlete.”

“I want the people I know, athletes, influencers, designers, celebs, to sit at the table with me,” he continued. While Reebok has struggled to make a dent with today’s influencers and tastemakers, Master P believes that he and Davis have a plan to not only reinvigorate the brand but create multiple opportunities connected to Reebok for the Black community.

“As we focus on turning Reebok into a lifestyle brand, not just a basketball brand, our most important initiative will be to put money back into the community that built this company,” he said. Master P would be the latest artist within hip-hop to collaborate with the brand following recent collaborations featuring both Cardi B and Kendrick Lamar. Before that, Jay-Z signed with Reebok back in 2003 and released the S. Carter shoes, leading to a 17% increase in footwear sales for the brand in 2004.