The advert, which was recently published on BMW’s official social media pages, pays homage to the iconic 325is model, best known as the Gusheshe. Local rapper Kwesta was not impressed with BMW South Africa for reworking “Spirit” and using visuals similar to the music video for the song.

The song, which features Nigeria-American rapper Wale, samples the 2010 Spiritchaser's jam, “These Tears”. The original post by BMW said: “This #HeritageMonth, we celebrate the life of the iconic #Gusheshe, the ‘Grootman’ of BMW that will always be a mark of inspiration in Mzansi. #TheLegacyLivesOn with the new #BMW330isEdition. Iyeza. #BMW325is,” read the tweet. Taking to Twitter on Tuesday, the multi-award-winning rapper called out the German car manufacturer, saying: “Had to school myself and get expert opinion and backing first … Si down stairs bafwethu!!! Sivaya ngama 'grootman' abhaya.”

In a follow-up tweet , the “Ngu’d” hitmaker made reference to the efforts made by him and his team to get the rights to properly sample the song. He said: “Do the right thing!!! It took so much effort from so many people to get the rights to sample that song. “We did the right thing because we understood the value of the art! This ad cheapens all of those efforts. “DO THE RIGHT THING FOR 'The Grootmans’.”